Why We Created Web3 Shopping Day: A Vision for the Future of Commerce
Join our CEO Tran Hung as he shares the personal story and vision behind Web3 Shopping Day — a step toward transforming commerce for everyone
Have you ever wondered what it would be like if every transaction you made wasn’t just about spending, but about creating real value?
I still remember the moment when I realized blockchain could change everything about commerce. For me, it wasn’t just another buzzword or trend — it was a solution to problems I’d seen my whole life: lack of ownership, transparency, and real value for everyday people.
Let me share something personal with you. When I started Uquid, I had one goal: to make blockchain accessible to everyone. But how do you take something as complex as blockchain and turn it into something people use every day without even realizing it? That question stayed with me as we built Uquid, and it’s what led to Web3 Shopping Day.
This isn’t just another sale or shopping event. It’s a statement — that Web3 isn’t the future. It’s happening now.
Why November 30?
I’ve always believed in the power of timing to tell a story. For me, November 30 felt symbolic — it wasn’t just a random date. It represents transition, a moment to close one chapter and step into the next.
But there’s more. Late November is already known for its shopping frenzy, with events like Black Friday and Cyber Monday generating over $17 billion in the US alone last year. Yet, while those events center on centralized platforms maximizing their profits, Web3 Shopping Day flips the script.
And here’s what struck me: while Web2 has Black Friday and Cyber Monday, Web3 had no day of its own. And yet, Web3 is proving its value, with 562 million crypto users worldwide embracing blockchain-powered commerce. At Uquid, with over 50 million monthly shopping visits, 170 million products, and thousands of daily transactions, we’ve seen firsthand how blockchain transforms shopping into something smarter, fairer, and more rewarding.
Web3 Shopping Day was born to bridge that gap — to give this movement the recognition it deserves.
Building a New Kind of Shopping
When I first thought of Web3 Shopping Day, it wasn’t about sales or profits. It was about showing people that blockchain could be practical, rewarding, and fun.
One of the most rewarding parts of building Uquid has been hearing directly from our users. One moment I’ll never forget is a message I received from a customer. They said: “I love the idea of using crypto for shopping, but it still feels abstract. Why not create a day where we can truly experience it?”
That message hit me hard. I sat back and thought about it for a long time. They weren’t just asking for a discount day — they were asking for something more meaningful. It was a reminder that what we’re building isn’t just about technology — it’s about people.
I felt a deep sense of responsibility. If blockchain was to truly transform commerce, it had to feel real, tangible, and valuable to everyday users. That’s when Web3 Shopping Day became not just an idea but a mission — to show how blockchain could be part of everyone’s life in a way that’s both simple and rewarding.
Take our Lucky Spins, for example. This gamification feature is a core part of our Web3 Shopping Day campaign, designed to make every transaction more rewarding and engaging. Every purchase you make gives you a chance to spin the Lucky Wheel and win meaningful prizes — cashback, crypto rewards, and even exclusive items.
It doesn’t stop here. Our studies also show that 80% of shoppers are more likely to engage with platforms offering rewards or cashback incentives. On Web3 Shopping Day, every purchase gives you a chance to win meaningful rewards — cashback, crypto prizes, and more.
Blockchain isn’t just about rewards, though. It solves real problems. I remember speaking to a vendor who shared their struggles with me. Running a small business on a Web2 platform, they faced delayed payouts and high fees that ate into their profits. They said, “It feels like I’m working for the platform, not for myself.”
When they moved to Uquid and adopted blockchain payments, everything changed. Transactions were faster, payouts were immediate, and fees dropped significantly. For them, it wasn’t just about saving money — it was about survival and regaining control over their business.
This isn’t an isolated case. The global blockchain market is projected to grow from $7.18 billion in 2022 to over $163 billion by 2029, with e-commerce being one of its fastest-growing sectors. Web3 Shopping Day is a celebration of these stories, of how blockchain turns challenges into opportunities and connects us all through a shared vision of what Web3 E-commerce can be.
A Shared Journey
This journey isn’t just mine — it’s ours. Every milestone we’ve reached has been thanks to a community that believes in a better way to shop, connect, and create value.
At Uquid, we’re not doing this alone. With over 100 cryptocurrencies supported and partnerships spanning 90+ global businesses, we’ve built a vibrant network of vendors, users, and collaborators who share our vision.
When we envisioned Web3 Shopping Day, it wasn’t just about creating an event. It was about starting a movement — a day to say: “Web3 isn’t the future; it’s already here.”
Every purchase you make today, every Lucky Spin, every transaction — it’s all part of building a future where blockchain is seamlessly integrated into daily life.
Together, we’re not just shopping. We’re shaping the future of commerce.